Amy's Apothecary is a health and beauty company that uses 100% natural ingredients in all their products. The founder of the company, Amy Leslie, is a trained Medical Herbalist and used her comprehensive knowledge of herbs to develop the range.
A truly unique and defined logomark was developed with three core principles in mind; the natural form of a flower, the letter 'A', and the medical cross symbol created by the negative space of the icon. Colour choices and paper stocks were carefully selected to enhance the tactile sense of the brand, especially since its application would primarily be on product labels.
It was important for the brand to convey a strong sense of nature and healing, as the range of products had been developed with that very idea in mind.