Collective Productions is an arts and entertainment organisation, in which they operate three related, yet distinctly separate branches. The brand was required to be versatile, enabling them to showcase the diverse identities within their Collective organisation.
The need for a strong yet diverse identity was critical as the brand is used in print and online, in equal measures. Colour, typography and layout form the bold identity and celebrate the diverse nature of the brand. A bespoke logomark was designed with versatility in mind, being easily distinguishable even amongst the other Collective brands.